Brand Identity, Visual Design & UX Integration
Here’s a collection of my standout branding visuals, including logos, corporate presentations, and marketing assets, designed to communicate a cohesive brand story. Combining visual aesthetics with strategic UX thinking, I create designs that enhance usability, consistency, and emotional connection. Using tools like Photoshop, Illustrator, and PowerPoint, I craft visually compelling, user-centered designs that align with brand goals.
APADS - ACSI Platform, Application & Data Layer Support
As part of a UX and branding initiative at AT&T, I designed multiple logo concepts for APADS , an internal intranet dashboard built on the Dyson database. Using Adobe Illustrator and Photoshop, I created visually distinct options aligned with AT&T’s branding guidelines and color palette. These logos were crafted with a user-centered approach, ensuring scalability and seamless integration within the dashboard interface. By presenting multiple variations, I supported collaborative decision-making and ensured the final design aligned with both functional and brand objectives.
KSAP - Visual Identity for a Global Supply Chain Leader
For KSAP, a leading global provider of supply chain technology solutions, I designed multiple logo concepts that reflect their innovation, industry expertise, and global presence. Drawing from their 25-year legacy and cross-industry impact, these logos combine strong typography, movement-inspired elements, and symbolic visuals to convey trust, agility, and professionalism—key values in supply chain technology. Each design was created with a user-centered branding approach to ensure clarity, scalability, and alignment with the company's mission.
Srujan Technologies – Tech Solutions Company
For Srujan Technologies, a firm specializing in cutting-edge software and IT solutions, I designed a modern and minimalistic logo that reflects innovation, clarity, and forward-thinking. The visual identity was crafted to resonate with the company’s mission of delivering smart, scalable technology. Alongside the logo, I designed and developed a responsive, user-friendly website that highlights their services and expertise while maintaining brand consistency across all digital touchpoints. This project combined both UX and branding skills to ensure a seamless and engaging experience for potential clients and partners.
Diverse Industry Branding
Here are additional logo designs I created for a diverse range of industries including software, finance, government, and professional training. Each logo reflects a unique brand identity, crafted using my UX design expertise to ensure visual clarity, user relevance, and consistency across digital experiences.